Privacy Policy

Last updated: October 2025

Summary: At Starwest Botanicals, we value your privacy. We collect only the information necessary to fulfill orders, enhance your experience, and communicate when you choose to hear from us. We never sell your personal data or use it for cross-context behavioral advertising. You can update your preferences, opt out of marketing messages, or reach us anytime through our Contact Us page.

This Privacy Policy explains how Starwest Botanicals, LLC (“Starwest Botanicals,” “we,” “us,” or “our”) collects, uses, and shares personal information across our websites, wholesale portal, and marketing programs, including email, SMS, and social media. Our websites and marketing programs are intended for adults and are not directed to children under 13 in the United States or under 16 in the EU or UK.

1. Information We Collect

We collect information you provide and data we gather automatically when you interact with our sites or programs. Some of this information is collected directly from you (for example, when you create an account or make a purchase) and some automatically from your device or browser as you use our site.

Contact and account details such as name, email, phone number, billing and shipping address, and company information for wholesale accounts.
Purchase information, including order history and payment details, processed securely by third-party providers.
Website and device data such as IP address, browser type, device identifiers, and pages visited.
SMS data including phone numbers, consent records, and message history.
Cart and browsing data collected through cookies or similar technologies that remember cart contents and abandoned carts.
Affiliate and referral identifiers from platforms such as Upfluence to attribute sales or commissions.
Location data, approximate or precise, when enabled.
Social media activity when you engage with our pages on Instagram, Facebook, TikTok, Pinterest, or LinkedIn.

Categories of data sources include information collected directly from you, automatically from your device and browser, through social media interactions, and from affiliate or influencer platforms used to attribute engagement and purchases.

Information from other sources: We may receive information about you from advertising or analytics partners, social platforms, or public databases, and combine that information with what we collect directly from you.

Sensitive data: We do not intentionally collect or process sensitive personal data such as health, biometric, or racial/ethnic information, unless required to complete an order or comply with law.

Categories of Personal Information Collected and Disclosed (Past 12 Months)

Identifiers (e.g., name, email address, phone number, postal address)
Customer records (e.g., billing information, order history)
Internet or electronic network activity (e.g., IP address, browsing behavior, cart data)
Commercial information (e.g., purchase details, product interests)
Geolocation data (e.g., approximate location when enabled)
Inferences drawn from the above information to personalize experiences

We have disclosed these categories to service providers, affiliates, and business partners for the business purposes described in this policy. We have not sold or shared this information for cross-context behavioral advertising.

2. How We Use Your Information and Legal Basis

We process personal data to operate our business, fulfill obligations, and meet legal requirements. Each activity has a defined purpose and lawful basis under GDPR, CPRA, and PIPEDA.

Order fulfillment and shipping

Used to process and deliver orders, manage returns, and provide customer support.
Legal basis: performance of a contract; business purpose: providing products and services.

Wholesale account management

Used to verify and manage wholesale relationships.
Legal basis: performance of a contract; business purpose: business operations.

Customer service and communications

Used to respond to inquiries, send order confirmations, product updates, security alerts, and recall notices.
Legal basis: performance of a contract; business purpose: customer support.

Marketing and promotions

Used to send offers, product updates, and cart reminders to subscribers who opt in.
Legal basis: consent; business purpose: marketing and engagement.

Analytics and personalization

Used to improve our website experience and tailor product recommendations.
Legal basis: legitimate interest; business purpose: site optimization.

Affiliate and influencer attribution

Used to share limited order data with affiliate platforms for commission tracking.
Legal basis: legitimate interest; business purpose: marketing partnerships.

Fraud prevention and compliance

Used to detect fraud, enforce terms, and comply with regulations.
Legal basis: legal obligation or legitimate interest; business purpose: security and compliance.

Social media engagement

Used to interact with users, manage contests, and analyze engagement.
Legal basis: consent or legitimate interest; business purpose: brand communications.

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

3. SMS and Phone Numbers

When you provide your phone number for messaging purposes, you provide express written consent for Starwest Botanicals to send person-to-person, promotional, and transactional text messages, including messages sent by our employees or using automated technology. By providing your consent, you agree to our Terms of Use and Privacy Policy.

Message frequency may vary based on communications between you and our employees, promotions, order activity, or other optional engagement with our programs or services. Message delivery is not guaranteed and may depend on your carrier or provider.

By consenting to messaging, you acknowledge that Starwest Botanicals does not charge for the messages you send or receive, and that consent to messaging is not a condition of purchase. Message and data rates may apply based on your plan with your carrier or provider. You may receive texts related to your inquiries, product launches, promotions, special offers, order updates, reminders, or other communications from Starwest Botanicals.

You can opt out of SMS messages or withdraw your consent at any time by replying STOP. For assistance, reply HELP. If you have questions or concerns about our text messaging program, visit our Contact Us page.

We do not sell or share SMS opt-in data or consent with unaffiliated third parties.

If you have opted to receive mobile or browser push notifications, you can manage or deactivate these at any time in your device or browser settings.

4. Cookies and Tracking Technologies

We use cookies, pixels, and tags to remember your cart, measure performance, and support marketing and affiliate programs.

Third-party tracking: Our site uses Google Analytics, Meta Pixel, Google Advertising, and affiliate tracking platforms such as Upfluence to measure traffic, optimize performance, and attribute purchases. These third parties may use cookies or similar tools to collect data about your browsing behavior.

Cookie control: You can adjust preferences in your browser or device. For EU and UK visitors, non-essential cookies activate only after consent. California residents can opt out of sharing for cross-context behavioral advertising.

5. Social Media and User-Generated Content

We operate brand pages on Instagram, Facebook, TikTok, Pinterest, and LinkedIn. When you interact with us on these platforms, those services may collect personal data under their own privacy policies. We may receive aggregated insights or limited public data to measure engagement and manage promotions.

6. Data Sharing

Service providers such as payment processors, shipping carriers, email and SMS platforms, and IT or security partners.
Affiliate and influencer platforms, which receive limited order data for commission attribution.
Business partners involved in co-branded promotions or campaigns, with your consent.
Legal and compliance recipients when disclosure is required by law or necessary to protect our rights.

Starwest Botanicals does not sell personal information or engage in cross-context behavioral advertising. We use marketing analytics and remarketing tools only to measure performance and improve our own site experience.

7. Data Retention

We retain personal information only as long as necessary for the purposes described here or as required by law. Retention periods are determined by order history, legal requirements, and ongoing business needs.

8. Data Security and Accountability

Starwest Botanicals, LLC is the data controller responsible for personal information collected through our websites and marketing programs. We employ administrative, technical, and physical safeguards to protect data against unauthorized access, loss, or alteration. These measures include encryption, limited access controls, and secure hosting environments. While we use commercially reasonable measures to protect personal information, no method of transmission or storage is completely secure.

9. Your Privacy Rights

California (CPRA)

Access, delete, or correct personal data.
Opt out of sale or sharing of personal information.
Request limits on the use of sensitive personal information.
Exercise rights without discrimination.

Authorized Agents

California residents may designate an authorized agent to submit a request on their behalf. Authorized agents must provide proof of authorization, such as a signed letter from the consumer or legal documentation, and verification of their own identity. We may contact the consumer directly to confirm the authorization before completing a request.

Right to Limit Use of Sensitive Personal Information

California residents may request that we limit the use and disclosure of sensitive personal information. While Starwest Botanicals does not use sensitive data for purposes beyond those permitted by law, requests can be submitted through our Contact Us page. We will honor such requests consistent with applicable law.

Canada (PIPEDA)

Access and correct personal information.
Withdraw consent for processing.
File a complaint with the Office of the Privacy Commissioner of Canada.

EU and UK (GDPR)

Access, correct, delete, or restrict processing of personal data.
Withdraw consent or object to processing.
Request data portability.
Contact your national authority or the Information Commissioner’s Office (UK).

To contact us about this Privacy Policy or to submit a privacy-related request, visit our Contact Us page.

10. International Transfers

Your data may be transferred to the United States, where our systems and partners operate. For EU and UK users, such transfers rely on Standard Contractual Clauses to ensure equivalent protection.

11. Children’s Privacy

Our sites and services are not directed to children under 13 in the United States or under 16 in the EU or UK. We do not knowingly collect or store data from these age groups.

12. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be posted here with an updated “Last updated” date. If changes materially affect how we handle personal information or your rights, we will notify you by email (if available) or by posting a notice on our website.

13. Do Not Track Signals

Some browsers allow users to send a “Do Not Track” signal to websites. Because no industry standard for responding to these signals has been established, Starwest Botanicals does not currently respond to browser-based DNT settings. We will update this section if a standard for response is defined.

14. Governing Law

This Privacy Policy and any disputes arising from it are governed by the laws of the State of California, USA.

15. Contact Us

Questions or concerns?