The Starwest Blog

The idea started the way most January ideas do. Someone said, “New year, new me,” and the whole room groaned. Jason crossed it out on the whiteboard with more force than necessary. Bassma laughed and said, “Why does January always f...

The days after Christmas carry a strange softness, like the world finally exhaled after holding its breath for too many weeks. The warehouse felt different this morning. Cooler. Slower. More human. Someone brewed oatstraw with a spoon...

Christmas week crept into the building the way it always does, sneaky and sparkly and slightly unruly. Someone hung tinsel around a pallet like it was a Christmas tree that had lived a hard life. A mug of peppermint cocoa sat on the co...

December has a habit of announcing itself through aroma long before the calendar catches up. Someone opened a jar of chai spice in the blending room this morning and the scent rolled through the air with enough confidence to make...

The warehouse carried a different kind of quiet once the last Cyber Monday order slipped out the door. Not silence. More like the air exhaled after holding its breath for too long. The kind of calm that feels earned. Someone near the back warmed...