The Starwest Blog

                                Poetic Apothecary did not begin with the idea of adding six more blends to an already crowded shelf. It began with a better question. What...

The discovery did not begin in a strategy session. It began with a scent. I was at a trade show when two young growers from Australia shared a small collection of botanicals they were bringing to market. One of them was anise myrtle. Not widely avail...

It actually started with us saying, “Let’s do this again… but better.”  Last year was our first attempt… not perfect, but enough to try again. And judging by how many people watched along, we weren&...

What does it actually look like when your body is supported before it starts waving red flags?  That question surfaced on a regular workday when someone walked in looking a step behind themselves. Not fully sick. Not fully we...

December has a habit of announcing itself through aroma long before the calendar catches up. Someone opened a jar of chai spice in the blending room this morning and the scent rolled through the air with enough confidence to make...