The Starwest Blog

There’s always that moment in the office when someone stops mid-sentence and says, “Wait, did you know that?” It happens at least once a week. Sometimes it’s Kai talking about how a plant grows, or Melissa dropping a fact that...

It started one afternoon in the office, the way most of our favorite ideas do, with tea on the table, Melissa chiming in from customer service (always feisty, always right), and Bassma sketching out what fall should feel like in a campaign. Jason lea...

It always starts the same way: someone from the team is in the kitchen, prepping something simple, sweet potatoes, a batch of chickpeas, maybe even just eggs. And instead of reaching for five jars of spice, they grab one. That one blend that just&hel...

Marshmallow root, known botanically as Althaea officinalis, has little to do with the spongy confections found on campfire sticks. Instead, this ancient herb has a long, storied history in herbal traditions dating back to ancient Egypt, Greece, and R...

Ginger root has been a fixture in global kitchens and herbal traditions for centuries. Revered in cultures across Asia, the Middle East, and beyond, this knobby rhizome from the Zingiber officinale plant carries a distinct flavor and long legacy. Whe...