The Starwest Blog



A Thanksgiving Survival Guide, Starwest-Style

A Thanksgiving Survival Guide, Starwest-Style

We weren’t planning on creating a Thanksgiving survival strategy. But then Brian asked if it’s “too early to start marinating the turkey,” and that was the end of productivity for the day.  I...
A Day at Starwest (Spoiler: There Are Snacks)

A Day at Starwest (Spoiler: There Are Snacks)

There’s a rhythm in the Starwest office that’s hard to explain. It’s part laughter, part motion, part the soft scent of herbs floating through the air. The kind of rhythm that makes you feel like you’re part of something alive...
The Herbs That Haunt Our Halloween Season

The Herbs That Haunt Our Halloween Season

Every October in the office, things start to look a little different. A few more candles on the desks. A few more smoky tea blends in the kitchen. And at least once a day, someone says something like, “Okay, but who named it Devil’s Claw?...
The Herbs & Spices That Still Surprise Us

The Herbs & Spices That Still Surprise Us

There’s always that moment in the office when someone stops mid-sentence and says, “Wait, did you know that?” It happens at least once a week. Sometimes it’s Kai talking about how a plant grows, or Melissa dropping a fact that...
Rooted in Nature, Built for What’s Next

Rooted in Nature, Built for What’s Next

Some of the best ideas don’t arrive with fanfare. They begin quietly, with a single conversation that changes what’s possible. That’s how the Starwest Innovation Lab began. It started with Jagat, who has always been drawn to the edg...