The Starwest Blog

There’s always that moment in the office when someone stops mid-sentence and says, “Wait, did you know that?” It happens at least once a week. Sometimes it’s Kai talking about how a plant grows, or Melissa dropping a fact that...

Some of the best ideas don’t arrive with fanfare. They begin quietly, with a single conversation that changes what’s possible. That’s how the Starwest Innovation Lab began. It started with Jagat, who has always been drawn to the edg...

Every month has its favorites, and September seems to lean on the classics. Organic Elderberries are always near the top, those tiny dark berries showing up everywhere from immune-support syrups to teas that taste like autumn itself. Right alongside...

It started one afternoon in the office, the way most of our favorite ideas do, with tea on the table, Melissa chiming in from customer service (always feisty, always right), and Bassma sketching out what fall should feel like in a campaign. Jason lea...

It was Brandy who started it. She walked into our meeting and said, “It’s fire cider season,” with the kind of certainty that makes you sit up and listen. Half the team had never made it, the other half had stories of parents and gr...