The Starwest Blog

It started one afternoon in the office, the way most of our favorite ideas do, with tea on the table, Melissa chiming in from customer service (always feisty, always right), and Bassma sketching out what fall should feel like in a campaign. Jason lea...

It was Brandy who started it. She walked into our meeting and said, “It’s fire cider season,” with the kind of certainty that makes you sit up and listen. Half the team had never made it, the other half had stories of parents and gr...

When our CEO Brian and VP of Supply Chain Kai boarded a plane to Bulgaria this summer, it wasn’t just another business trip. It was a reunion with people we’ve been building trust with for decades, the kind of suppliers who treat every he...

Merchant Stories, Chapter One It started with a conversation. A casual one, in the middle of the workday. We were talking about our 50th year, what it means, what it took, and someone brought up a name. Then another. And another. And soon the convers...

It always starts the same way: someone from the team is in the kitchen, prepping something simple, sweet potatoes, a batch of chickpeas, maybe even just eggs. And instead of reaching for five jars of spice, they grab one. That one blend that just&hel...