The Starwest Blog

German chamomile and Roman chamomile are two herbs that are often compared to each other due to their similar names.Roman chamomile is known for its powerful essential oils. On the other hand, German chamomile is well noted for its use as a bedtime t...

Hibiscus is a beautiful flower with a surprising amount of potential health benefits.Hibiscus flowers have been used as a natural herbal remedy in Europe, North America, and Asia for hundreds of years. This herb is said to help with blood circulation...

From Clean To Clear Label:How Storytelling Answers Consumer Demand For TransparencyFunctional ingredients in support of clean label and wellness trends have continued to enjoy significant growth in the market. But a clean label can mea...

Known for both its beauty as a flower and for its health benefit, hibiscus does it all.One of the most popular uses for this plant is to make hibiscus tea. This tea, which is made with the calyxes of the hibiscus flower, not only tastes great, i...

More consumers than ever are seeking ways to enhance their wellness and self care routines. Reducing stress and making sure to get enough sleep are the keys to creating calm. So how do botanicals fit into these calm-inducing routines? Small prac...