The Starwest Blog

Merchant Stories, Chapter One It started with a conversation. A casual one, in the middle of the workday. We were talking about our 50th year, what it means, what it took, and someone brought up a name. Then another. And another. And soon the convers...

It always starts the same way: someone from the team is in the kitchen, prepping something simple, sweet potatoes, a batch of chickpeas, maybe even just eggs. And instead of reaching for five jars of spice, they grab one. That one blend that just&hel...

It started with a TikTok. Jagatjoti had seen it first. He walked into the room, laptop under his arm, and said, “You all have to see this.” It wasn’t about herbs or tea or even food. But it was about identity. It was one of those ra...

We used to think lavender was just for sleep. We used to think cinnamon belonged in dessert. We used to think hibiscus was just for iced tea. And honestly? We used to think self-care had to be… complicated.           &...

Marshmallow root, known botanically as Althaea officinalis, has little to do with the spongy confections found on campfire sticks. Instead, this ancient herb has a long, storied history in herbal traditions dating back to ancient Egypt, Greece, and R...